I was grocery shopping the other day -shocking I know- and normally we buy the bagged cereals because they are cheaper. Well, on a hunch I went ahead and checked the price on some of the Great Value brand cereals in the boxes and sure enough the unit price was cheaper! So, we are not buying the bagged cereals anymore!
It’s amazing how we buy into what the marketers “say” is the cheaper alternative. Truth is, they are marketing against the cheaper alternative too!
I always look at unit prices, but for whatever reason never compared the off brand cereals. I am one of those that refuses to pay $5 for a box of cereal so we go with generic most of the time.
Although I do have to have my AlphaBits fix now and again…..
